STICKMAN ART SDN. BHD.
OBJECTIVE
MARKET SIZE & GROWTH
The market for folding knives is growing steadily, driven by increasing interest in outdoor sports, camping, and urban survival.
The demand is also fueled by professionals such as chefs and artisans who require high-quality folding knives for their work.
Total Market Share:
MARKET SIZE & GROWTH
North America: Largest markets due to high demand in food, hospitality, and outdoor activities. Growth fueled by cooking shows and food blogs.
Asia Pacific: Fastest-growing market, especially in China and Japan. Rising middle class and home cooking trends increase demand for high-quality and specialized knives.
CONSUMER SEGMENTATION
Residentials
The rise in-home-cooking and popularity of cooking shows
Professionals
Chefs, artisans, and professionals who use folding knives for culinary purposes or precise cutting tasks.
Channels
Website Development
A decade of experience in design and manufacturing. https://stickmanartco.com/
Website Development
Create useful product and optimize a user-friendly e-commerce website for product information and sales. https://champknives.com/
PR & Media Outreach
Engage with media outlets to secure coverage and reviews.
Key Messages
Safety First:
Highlighting the innovative locking mechanism for enhanced user safety.
Versatility:
Illustrating the multipurpose functionality suitable for various culinary and outdoor tasks.
Premium Materials:
Showcasing the use of Titanium and High Carbon Stainless Steel for superior durability and performance.
patent application
